The House of Dana was founded in Barcelona, Spain, in 1932 by Javier Serra, a pioneer in the beauty industry. His approach was simple: work with the most talented people, create original products using the finest ingredients, and package them with style.
The company has a long history of creating award-winning fragrances. Driven by a love of beauty and luxury, our brands have delighted consumers in over 75 countries for years.
Today, Javier Serra's original dream is alive and well at Dana Classic Fragrances. Focusing on beauty, luxury, originality and excitement, we stay true to the heritage and integrity of our classic brands.