The House of Dana was founded in Barcelona Spain in 1932 by Javier Serra, a pioneer in the beauty industry. His approach was simple: work with the most talented people, create original products using the finest ingredients, and package them with style.


The company has a long history of creating award-winning fragrances, cosmetics and personal care products. Driven by a love of beauty and luxury, our brands, including Tabu, Chantilly, Canoe, English Leather, Love's, British Sterling, and many more have delighted consumers in over 75 countries for years.


Today, Javier Serra's original dream is alive and well at Dana. His philosophy is at the heart of everything we do. With Serra's vision in mind, we are once again creating brands that focus on beauty, luxury, originality and excitement. Staying true to the heritage and integrity of our classic brands, we are on a path of newness.