TABU

Bottle of Tabu fragrance, art deco, exotic

THE “FORBIDDEN” PERFUME

On August 22, 1932, the House of DANA launched its first perfume Tabu


Created by legendary French perfumer Jean Carles — who would later compose outstanding perfumes of the era such as Miss Dior, Ma Griffe and Shocking de Schiaparelli — Tabu became a classic oriental perfume with a sensual reputation from Paris to New York. It evoked dreams of forbidden but exciting terrain opening up to the user – departures from the ordinary world. 


It has been said that Javier Serra, the founder of DANA Parfums, was walking down a street in Nice, France and caught the cover of the new Sigmund Freud book “Totem & Taboo.” Inspired by this, he decided to name his perfume after Taboo, hence “tabu” in Spanish. 


Tabu will become the prototype of the later Tuvara (1948) and Youth Dew (1951). Serra was able to launch a stand-alone perfume and a marketing campaign for the woman whom every man desired. 

Vintage ads of Tabu perfume.
Slices of Bergamot fruits

TOP NOTES  
Italian Bergamot • Lemon Oil

Close up of rose

HEART NOTES
Bulgarian Rose • Ylang-Ylang
Jasmine Absolute

Close-Up of oakmoss

BASE NOTES

Patchouli • Oakmoss • Benzoin
Amber • Musk

TABU EAU DE COLOGNE SPRAY 3.0 FL OZ / 89 ML
TABU EAU DE COLOGNE SPRAY 3.0 FL OZ / 89 MLTABU EAU DE COLOGNE SPRAY 3.0 FL OZ / 89 MLTABU EAU DE COLOGNE SPRAY 3.0 FL OZ / 89 MLTABU EAU DE COLOGNE SPRAY 3.0 FL OZ / 89 ML
$21.99

TABU is the very essence of sensuality and passion. The legendary exotic oriental is highlighted by fresh citrus and enriched with essential oils of luxurious flowers and sensual woods.


Fragrance Category: Oriental


Top Notes
: Italian Bergamot, Lemon Oil

Mid Notes: Bulgarian Rose, Ylang-Ylang, Jasmine Absolute
Base Notes: Patchouli, Oakmoss, Benzoin, Amber, Musk

TABU EAU DE COLOGNE SPRAY 2.3 FL OZ / 68ML
TABU EAU DE COLOGNE SPRAY 2.3 FL OZ / 68MLTABU EAU DE COLOGNE SPRAY 2.3 FL OZ / 68MLTABU EAU DE COLOGNE SPRAY 2.3 FL OZ / 68MLTABU EAU DE COLOGNE SPRAY 2.3 FL OZ / 68ML
$17.99

TABU is the very essence of sensuality and passion. The legendary exotic oriental is highlighted by fresh citrus and enriched with essential oils of luxurious flowers and sensual woods.

 

Fragrance Category: Oriental


Top Notes: Italian Bergamot, Lemon Oil
Mid Notes: Bulgarian Rose, Ylang-Ylang, Jasmine Absolute
Base Notes: Patchouli, Oakmoss, Benzoin, Amber, Musk

TABU 3-PIECE GIFT SET
TABU 3-PIECE GIFT SETTABU 3-PIECE GIFT SET
$21.99

Our limited-edition Gift Set features a full size bottle of TABU alongside limited edition tubes of Body Wash & Body Lotion (not currently sold separately!). A great gift idea!

 

Contents:

TABU Eau de Cologne Spray  –  2.3 fl oz / 68 ML

TABU Body Lotion  –  4 fl oz / 118 ML

TABU Body Wash  –  4 fl oz / 118 ML 

 

Box size: 8.25” H x 7.5” W x 2.25” D

 

Envelop yourself in the legendary exotic oriental scent by showering with the luxurious wash, then moisturizing your skin with the TABU Lotion.  Finish with a spritz of TABU Eau de Cologne to intensify the scent and help it last longer!

 

TABU is highlighted by fresh citrus and enriched with essential oils of luxurious flowers and sensual woods.  

The very essence of sensuality and passion. 

 

Fragrance Category: Oriental                              


Top Notes: Italian Bergamot, Lemon Oil
Mid Notes: Bulgarian Rose, Ylang-Ylang, Jasmine Absolute
Base Notes: Patchouli, Oakmoss, Benzoin, Amber, Musk


The long-running print advertisement for Tabu reproduced the 1901 painting La Sonate à Kreutzer by French artist René-Xavier Prinet which shows a violinist, overcome with passion, breaking off his performance to embrace his female piano accompanist. The painting was inspired by the novella by Leo Tolstoy of the same title (The Kreutzer Sonata). Dana acquired the painting and used it to advertise the perfume, evoking the dreams of forbidden but exciting terrain opening up to the woman who wears it, hence its slogan:  "Tabu, the forbidden fragrance".

1901 painting LA Sonate à Kreutzer by René-Xavier Priniet which shows a violinist, overcome with passion, breaking off his performance to embrace his female piano accompanist.

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