Love's Baby Soft Heart Shaped logo, a little pink cross and then Walmart logo.

INTRODUCING...

Love's Baby Soft

Whisper Soft Mist

A NEW VARIATION OF THIS ICONIC FRAGRANCE. IN-STORE EXCLUSIVELY AT WALMART, NATIONWIDE! 

Love's Baby Soft Whisper Mist cologne 2.5 fi oz / 75 ml bottle and packaging box.

A lighter version of Love’s Baby Soft in a larger 2.5 fl oz bottle! Spritz generously and surround yourself in “whisper soft” delicate florals and sheer musk to feel powder-fresh all over!

Everybody Loves Love's!

Taking the fragrance world by storm in 1974, Love’s Baby Soft cologne quickly gained iconic status over the next decade and beyond! The soft, powdery scent continued in popularity throughout the years, remaining a nostalgic favorite of those who 

grew up in the ’70s and ’80s. 


Often passed down from moms to daughters, Love’s Baby Soft is being discovered by new generations who love the clean, light scent! Today, it remains one of the most sought-after fragrances of its time. 


Love's Baby Soft vintage ad with a young woman slow dancing with a young man: "Some of the nicest things happen in Love's Baby Soft"
Love's Baby Soft vintage ad of a girl and a horse: "Some of the nicest things happen in Love's Baby Soft"
Love's Baby Soft vintage ad with a young woman and a young man sited on a sofa: "Some of the nicest things happen in Love's Baby Soft"
Love's Baby Soft vintage ad: "Why I love lending Nicole my jacket; underneath it all, she's Baby Soft"
Love's Baby Soft vintage ad with college 2 young men a young woman laughing near a car: "Underneath it all she's Baby Soft"
Love's Baby Soft vintage ad with a young woman wearing a pink tee-shirt that reads: "I'm Baby Soft"

Love's Goes

To Hollywood

Frist seen of the short movie Love's Baby Soft with 2 samples of vintage Love's Baby Soft bottles on a night stand.

Dana Classic Fragrances is proud to support women in independent filmmaking as a sponsor of the short film, “Love’s Baby Soft.”  We’re excited the film made it through the selection process and is currently being showcased at various film festivals throughout the U.S.!